A late arrival in the Indian markets, Toyota's Lexus will have to compete with current luxury car market leader BMW and its closest rival Mercedes Benz.
It is to be mentioned here that with a 22 per cent increase in luxury car sales reported for the domestic market for the financial year that ended in March, both the German manufacturers have announced expansion plans in India.However, Toyota India managing director Hiroshi Nakagawa has also not specified which of the Lexus models will be imported. In India, the company is so far mostly known for its Toyota Qualis and Toyota Innova utility vehicles, which have both proved popular. However, many individually imported Lexus cars are on Indian roads.
At an international level, Lexus has a large range of products, from the HS 250h - which debuted at the 2009 Detroit Auto Show and will become the first Lexus dedicated hybrid luxury model - to the Lexus LX470 sport utility vehicle, which became the LX570 for the 2008 model year, and the luxury saloon Champaign Lexus LS 460.
